In Maori, the native language of New Zealand, 'nui' means 'big' or 'important' hence the name Nui Organics™. Because they believe a clean start is a big thing for a little person. With that in mind they craft Nui Organics™ using only 100% certified organic merino wools and cottons. No harsh chemicals for your child, or their planet.
Nui Organics loves wool. They love the texture, the colors, the look and feel. They love that it is such a unique blend of beauty, function and sustainability. Each year they aim to create a collection that we hope will showcase the charm and intelligence of merino wool in unique and exciting ways.
The organic cottons and cotton blends they use are chosen for their purity, their softness, their look. They know that parents appreciate style and quality as well as durability, functionality and environmental responsibility.
At Nui Organics they truly love what they do. It feels good to know that they are doing good, making quality clothing for kids in a socially and environmentally responsible way.